Dialog-Conversion Holding is the largest Russian manufacturer of premium, souvenir and textile products, since 1992. The company is the main partner of many organizations in the sports industry, event organizers, law enforcement agencies, government and commercial organizations.

Today, Dialog-Conversion Holding has more than 300 dealers in Russia and the CIS countries, as well as 9 independent business lines with a total production base of more than 5,000 sq.m. Thus, the company meets the needs both for the all-inclusive supply of events (prizes, souvenirs, decor), as well as building (navigation pointers, signs, banners, etc.).

In 2004, Dialog-Conversion established the Modern Sports Museum. Later, The Regional Sports Glory Award (a social project aimed at developing sports in the regions) and the Golden Dialcon Award (aimed at supporting domestic sports manufacturers) were established.