Stolen Identity: Legal Aspects Related to the Regulation of Deepfakes and Voice Imitation

The development of modern technologies and artificial intelligence has made it possible to create generative content: videos, audio, and texts that can be extremely similar to real recordings. Deepfakes can be used to manipulate political processes and society, create fake news, commit fraud, and steal personal information. Since this is a new, but rapidly developing phenomenon, it is crucial for companies, governments, and society to join efforts to combat this type of unreliable information. This not only requires constant improvements to the models and systems used to recognize and verify content, but also the creation of a transparent regulatory framework to regulate generated content. How can we ensure a legal balance and join forces in combatting false and generated content? What regulations and restrictions on the use of this type of content are already in place? Should such practices be limited in the creative industries? How can governments, companies, and users protect themselves against scammers and identity theft?